About us - HEATDRY Clothing

Our story

Originating from a pure passion for nature and a desire to overcome the limitations of extreme weather conditions, HEATDRY Clothing has grown into a specialised heated clothing brand offering gloves, socks, body warmers, jackets, shoes and more. The brand was officially founded in 2021, but the thought process originated in 2019. We chose to establish the brand with a clear mission and vision, and felt it was crucial to lay a solid strategic plan as a foundation with the aim of building a strong brand identity.

Every season we introduce many new heated items, with inspiration drawn from our customer experiences and feedback, to then grow each year as a brand and reach more audiences. When talking about our products, we can say that we emphasise innovation, technology, temperature, quality of fabrics, and wearing comfort. With these five core values, we sit around the drawing board every year at the end of winter, and a start is made on developing, designing, and detailing a new collection for the next winter season. We run reports and analysis in which we have collected data from customer feedback, and try to translate this valuable feedback into pragmatic topics and elements to come up with new innovations for both existing items and developing new items.

Because we work closely with suppliers and manufacturers, we are well-versed in the technology of heated clothing, we keep a close eye on market trends and climate changes, and we have customer feedback at our core, we can make sure we can keep adding new items.

Mission

Our mission is to create a world without limits in terms of freedom of movement and cold weather conditions. A world where everyone is free to move and enjoy themselves, regardless of the temperature, through the use of our reliable and high-quality heated clothing.

Vision

Our vision is to inspire and support people worldwide to enjoy the outdoors, regardless of the cold, by setting a new standard in the apparel industry where warmth and technology are seamlessly integrated into stylish and functional designs.

Core values HEATDRY Clothing

Meet our team

Ezra

Managing director & founder

From a problem-solving perspective, I started the HEATDRY Clothing brand. In winter, I noticed in myself that I was indoors more often than outdoors, even though I am an incredibly big nature lover. With this viewpoint, I sat down at the drawing board in 2019 and started thinking about how I could get myself out in nature more often in winter. With my born passion for technology and innovation, that's where heated clothing came in as the solution. This belief is what I want to convey to all our customers!

Esmee

Marketing & Advertising Specialist

HEATDRY Clothing has many unique elements and solves a common problem that many people experience in winter: this combination makes it the perfect challenge for me as a marketing specialist to market HEATDRY. Many people associate heated clothing with functionality, while heated clothing can be more than just functional. Besides the functional aspect, I try to offer a wider target group for our brand through fashionable designs in both the clothing itself and online visibility.

Youp

Graphic Designer

I have always admired brands that make optimal use of atmosphere and experience in the content they deploy. The trick is to try to stimulate as many senses as possible in the content creation you want to convey to the customer. At HEATDRY, we sell products where I can totally indulge in this. With contrasts like hot/cold, dry/wet, light/dark, strong/weak, I try to bring our content to life as much as possible, and give an impression of what our clothes are worth. Cold we all get sometimes, right?

Anouk

Procurement, sales & customer support

It sounds cliché, but if I had to describe myself I would say I am a real people person. I love working with colleagues, customers and suppliers. Among other things, I am involved in the purchasing process, and I love making important choices in this and responding to customer needs, only to see afterwards that these choices have led to maximum customer satisfaction and ultimate wearing comfort! Should problems arise, I am ready to solve them with you.